Welcome to In the Pink

People often ask us about how In the Pink came to be.  We are dedicating this page to the story behind its conception.

In the Pink is a non-profit (501c3) boutique serving women, men, and children with all types of cancer.  This unique concept is the only one of it's kind in the nation.  We have everything in one location that the cancer patient will need during treatment.  It is our hope that you will be able to find what you need here.  If not, please ask.  Most often, we can assist you in getting something that we don't know about yet!  The cancer industry is ever-changing and we try to keep up, so please keep us informed if you hear about an item we may need to know about.  We appreciate your help in making us the best we can be.

Great Non-Profits

How these breast cancer survivors find strength in dragon boating

October 23, 2024

A sisterhood of breast cancer survivors are finding strength in dragon boat racing. Paddling through challenges, they’re turning their fight against cancer into a powerful journey of support and resilience. “We paddle for the people who can no longer paddle,” says one team member. NBC’s Anne Thompson reports for TODAY.

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Pink Out: Breast Cancer Awareness Event

October 22, 2024

Experience women-based businesses, motivational speakers, food & beverage, live music, educational resources, raffle prizes, giveaways, & more.

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Chili Cook-Off and Golf Fights Cancer

August 12, 2024

14th Annual Chili Cook Off The Brix Taphouse Jacksonville Beach October 26 · 12–5pm Golf Fights Cancer NE Florida Golf Marathon Blue Sky Golf Club November 22

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Mammogram X-ray

In the Pink founder: Why early detection is crucial in the fight against cancer

June 12, 2023

Originally posted on Jacksonville.com For the more than 152,000 people in our state who will likely be diagnosed with cancer this year, you could not be in a better state than Florida for support. We have outstanding medical facilities throughout the state. Our first lady, Casey DeSantis, has launched Florida Cancer Connect to link patients…

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In the Pink Logo

We have closed our Sarasota Location

January 27, 2023

Our Sarasota location is now permanently closed. If you would like to continue to be our client, we have your files and would be happy to place orders and have them mailed directly to your  home. You can contact Jeri Millard, the Founder at jeri@jaxinthepink.net or call 904-372-0029.

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In the Pink Logo

Letter from our Founder for Sarasota In the Pink Customers

October 24, 2022

Dear Sarasota Customers, As many of you know, 2022 has brought many challenges to In the Pink.  I would call it the “perfect storm.”  Beginning with COVID restrictions that limited our fundraising activities and changed all of our ways of life.  Then our Store Manager left in February to move north with only two weeks…

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Man delivering package

In the Pink is suffering the same delays as everyone in the country

October 18, 2022

Please understand that In the Pink is suffering the same delays as everyone in the country with regard to shipping. Once your order has been received, we will call you immediately. In the Pink apologizes for these delays, but they are not in our control. Here is an example of what we receive daily from…

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Breast Cancer Awareness Soccer Graphic

Breast Cancer Awareness Game

August 30, 2022

Thursday, October 13, 2022 Hodges Stadium 7:00 p.m.

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Two women hugging

First Lady Casey DeSantis announces launch of website providing resources for Floridians with cancer

August 22, 2022

Florida Cancer Connect also has support for caregivers JACKSONVILLE, Fla. – Florida First Lady Casey DeSantis visited Jacksonville on Wednesday to announce the launch of a website to help Floridians who have cancer and their loved ones navigate coverage and find providers, treatment options, nonprofits and other resources for day-to-day life. The website is FLCancerConnect.com.…

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Jeri standing with Stacy and golf clubs

One of Our Survivors Gets a Gift of Golf Clubs!

July 1, 2022

In the Pink & Infinite Wishes Foundation partnered to surprise one of our breast cancer survivors with golf clubs this week. Stacy Palmer is a Stage IV Cancer Survivor and we couldn’t be happier to have been able to do this for her and her beautiful family. THANK YOU, THANK YOU AND THANK YOU!! I…

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