Welcome to In the Pink

People often ask us about how In the Pink came to be.  We are dedicating this page to the story behind its conception.  For information about our services, please click on the specific location.

In the Pink is a non-profit (501c3) boutique serving women, men, and children with all types of cancer.  This unique concept is the only one of it's kind in the nation.  We have everything in one location that the cancer patient will need during treatment.  It is our hope that you will be able to find what you need here.  If not, please ask.  Most often, we can assist you in getting something that we don't know about yet!  The cancer industry is ever-changing and we try to keep up, so please keep us informed if you hear about an item we may need to know about.  We appreciate your help in making us the best we can be.

2021-Great Non Profits-badge-hi-res

Closed on Labor Day

August 22, 2018

All In the Pink locations will be closed Monday, September the 3rd, 2018 in observance of Labor Day.

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Netti Kayak Challenge

August 7, 2018

Third Annual Netti Kayak Challenge Catch, Photo, & Release October 5-6, 2018 Registration $50 includes dinner Friday & Saturday, and t-shirt Cash prizes awarded to 1st through 5th places Benefits in the Pink

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We are open!

February 5, 2018

We have moved our Jacksonville downtown shop to a new larger location at 3547 Hendricks Avenue, Jacksonville, Florida 32207 You can calls us at (904) 396-5515. Come visit us!

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Play 4 Kay

January 22, 2018

This is a girls basketball game for all survivors (any type of cancer) being held this Thursday, Jan. 25th at 7pm at Bishop Kenny.  Admission is free to survivors and their family.  They will be honored at half-time.

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Why Treating Breast Cancer With Less May Be More

June 26, 2017

Reducing the time women with breast cancer have radiation therapy is not only effective but also reduces costs, a study shows. Women with breast cancer have long faced complicated choices about the best course of treatment. One particular concern has been the daily radiation therapy many women with breast cancer receive for six weeks after…

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Treatments other than surgery may influence risk for breast cancer–related lymphedema

May 2, 2017

Rates of lymphedema in patients with breast cancer were higher among those who received chemotherapy, radiation and axillary dissection, according to study data presented at the American Society of Breast Surgeons Annual Meeting.

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Mammoglam Team Paddler: Kimberly

January 9, 2017

AllState Benefits presents a PinnacleCare Testimonial of our own Mammoglam team paddlers, Kimberly.

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In the Pink is a member of Amazon Smile

October 31, 2016

Did you know that you can generate donations for In the Pink Boutique Inc. when you shop at smile.amazon.com this holiday season or year-round? All you need to do is to click the link below and anything you buy through Amazon Smile will help benefit In the Pink!

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Mammoglams boating team finds comfort in healing waters

October 20, 2016

By Jasmine Marshall at the pontevedrarecorder.com Click to see the original article and slideshow As the Jacksonville Dragon Boat Club team returns from its morning trials in Intracoastal waters glistening in the morning sun, the all-woman team paddles in disciplined unity. Arms angled, spines straight, the women gracefully dip their blades into the water, turning…

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Help raise funds for the American Cancer Society.

October 19, 2016

Tell us on Instagram or Twitter using #IDriveForInThePink and $5 will be contributed to the American Cancer Society.  You can also make it your own tribute by using #IDriveFor(insert name)!  Either way, ACS will receive a donation!  Thank you, Chevrolet!

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