Welcome to In the Pink
People often ask us about how In the Pink came to be. We are dedicating this page to the story behind its conception.
In the Pink is a non-profit (501c3) boutique serving women, men, and children with all types of cancer. This unique concept is the only one of it's kind in the nation. We have everything in one location that the cancer patient will need during treatment. It is our hope that you will be able to find what you need here. If not, please ask. Most often, we can assist you in getting something that we don't know about yet! The cancer industry is ever-changing and we try to keep up, so please keep us informed if you hear about an item we may need to know about. We appreciate your help in making us the best we can be.
Exciting news — In the Pink has a new home! You can now find us at 1835 Third Street North, Jacksonville Beach, FL 32250 — on the corner of 18th and Third Street. When you arrive, turn onto 18th Avenue; our front door is there, marked by a black awning. As we settle in, please…
Step into an evening of vintage glamour with a meaningful purpose at Pink & Pearls: Vintage Glamour, A Modern Cause, a special celebration supporting In the Pink and their mission to care for women with cancer in our community. Join us on May 30, 2026, from 7–11 PM at Mavi Waterfront Bar & Grill in…
See Jacksonville’s Dragon Boat Club in action as they prepare for an international competition in Germany! This local team is hitting the water with strength, speed, and purpose—and making waves beyond Florida. Don’t miss the powerful photo gallery from the Florida Times-Union capturing their training sessions and team spirit. Read the full story…
$9,468.04 in just six days. That’s what the incredible volunteers from this year’s TPC event helped raise to support In the Pink’s mission—and we couldn’t be more proud or grateful. 💪 Your Time and Effort Made a Massive Difference This year’s check from Par Caterers totaled $9,468.04, including a whopping $4,775.00 in tips alone—a true…
A sisterhood of breast cancer survivors are finding strength in dragon boat racing. Paddling through challenges, they’re turning their fight against cancer into a powerful journey of support and resilience. “We paddle for the people who can no longer paddle,” says one team member. NBC’s Anne Thompson reports for TODAY.
Experience women-based businesses, motivational speakers, food & beverage, live music, educational resources, raffle prizes, giveaways, & more.
14th Annual Chili Cook Off The Brix Taphouse Jacksonville Beach October 26 · 12–5pm Golf Fights Cancer NE Florida Golf Marathon Blue Sky Golf Club November 22
Originally posted on Jacksonville.com For the more than 152,000 people in our state who will likely be diagnosed with cancer this year, you could not be in a better state than Florida for support. We have outstanding medical facilities throughout the state. Our first lady, Casey DeSantis, has launched Florida Cancer Connect to link patients…
Our Sarasota location is now permanently closed. If you would like to continue to be our client, we have your files and would be happy to place orders and have them mailed directly to your home. You can contact Jeri Millard, the Founder at jeri@jaxinthepink.net or call 904-372-0029.